About me
I'm a designer and art director based in Salt Lake City. I work in identity systems, packaging, and experiential design. What I care about most is clarity. How something looks is inseparable from what it means, so I start with the meaning and design out from there.
Strategy before execution. Every project starts with understanding what actually matters, then cutting everything that doesn't serve it. 12 years of hands-on work across brand, packaging, and live experience.
Recent work includes environmental art direction for BlizzCon, narrative design for Salt Lake City's winning 2034 Olympic bid, and the permanent Bob Marley Hope Road experience in Las Vegas.
How I work
- Strategy before execution
- Collaborative from day one
- Fast, efficient turnaround
- Clear updates and quick responses
Capabilities
- Brand identity systems
- Packaging design
- Experiential & environmental
- Art direction
- Print production
- Presentation & narrative design
- Generative AI pipelines
Selected clients
- Blizzard Entertainment
- International Olympic Committee
- Bob Marley Hope Road
- Freedom Fest Foundation
- Ketone Labs
- Kavelia
Available for senior design and art direction roles, freelance or full-time. Reach me at me@devansweet.com.