Devan Sweet

Brand identity, packaging, and live experiences. Salt Lake City.

Discipline

Brand Identity. Packaging. Experiential. Art Direction.

About

12 years of hands-on work across brand, packaging, and live experience. Clear, considered, built to last.

Experiential Design

BlizzCon 2023

Environmental art direction for Blizzard's annual convention. A dozen game worlds, one hall, one event.

Role
Associate Creative Director
Client
Blizzard Entertainment
Year
2023
View Project
Light-painted wings around a hooded figure on the BlizzCon main stage
Narrative Design

Salt Lake City 2034

Narrative and presentation design for Salt Lake City's 2034 Olympic bid. Delivered to the public in Paris, France. It won.

Role
Designer
Client
International Olympic Committee
Year
2024
View Project
The Salt Lake City delegation holds hands awaiting the IOC vote
Experiential Design

Bob Marley Hope Road

Experiential design and merchandise for the permanent Bob Marley Hope Road experience in Las Vegas.

Role
Associate Creative Director
Year
2024
View Project
Aerial performer suspended before a giant projected golden lion
Print Production

Freedom Fest Palm Springs

Visual identity and print production for a multi-day conference in Palm Springs. Badges to building-size signage.

Role
Production Designer
Client
Freedom Fest Foundation
Year
2025
View Project
The Oasis of Liberty identity across the main-stage LED wall
Packaging & Generative AI

Rev7

A clean ketone energy bar with a full product and lifestyle library built entirely with generative AI. No studio, no shoot day.

Role
Art Director
Client
Ketone Labs
Year
2025
View Project
All four Rev7 flavor wrappers on color-blocked ingredient spreads
Brand Identity

Kavelia

Formed the brand, then built its entire Amazon retail system. Listings, A+ content, and landing pages across six flavors.

Role
Brand Designer
Client
Kavelia
Year
2024
View Project
The Kavelia MCT oil powder lineup across four flavors