Rev7 Clean Ketone Energy Bar

Rev7 is a clean ketone energy bar across four flavors. The brand needed packaging and a complete image library to sell, both product renders and lifestyle photography, with no time or budget for a traditional shoot.

I art directed the pack system, then directed a generative AI pipeline to produce every frame end to end.

Art Director. I owned the packaging design across all four flavors and the entire photography direction. Where most projects hand the shoot to a photographer, here I directed the model the same way: brief, reference, review, refine.

A new brand needs photography before it can sell. A real shoot across four flavors and three lifestyle worlds runs into serious money and weeks of scheduling. We had neither.

The risk with AI is that it returns something close-but-wrong: a pack that reads incorrectly, a scene that feels generic. That fails a brand.

I treated the AI shoot like a real one. I built prompt and reference systems per flavor so the pack read correctly in every frame, then directed three lifestyle worlds the way I would brief a photographer: extreme outdoors, urban performance, and recovery.

The packaging stayed the constant. The AI handled the set, the light, and the talent. I art directed every frame to a brand standard instead of settling for whatever the model returned first.

A complete, on-brand image library across four flavors and three worlds, produced in a fraction of the time and cost of a studio shoot. The system is repeatable for every new flavor that ships.