Kavelia
I formed the Kavelia brand, then built the full Amazon retail system around it: listings, A+ content, and landing pages across six flavors.
Overview
Kavelia is a keto wellness brand selling MCT oil powder and hot cocoa on Amazon. When I started, there was a product and a listing, not a brand.
I gave it one, then built every retail surface it lives on.
My Role
Brand Designer. I created the identity: wordmark, palette, voice, and packaging. Then I designed every surface it sells on.
The Challenge
Amazon flattens brands. Every image competes at thumbnail size against a wall of lookalike supplements, and the wellness aisle is the most saturated shelf on the site.
The system had to sell at a glance and still feel premium at every touchpoint.
The Approach
One system, three surfaces. I set the visual language of premium dark packaging, warm wood, and natural texture, then ran it through every listing tile, A+ module, and landing page. Benefit diagrams got carved out of walnut instead of rendered as stock-icon clip art, so even the information graphics feel like the brand.
The same hierarchy holds whether the frame is a product hero, a macros chart, or a lifestyle band.
The Outcome
A brand that holds together from a 100-pixel thumbnail to a full landing page. Six flavors, two product lines, every surface speaking the same language, and a system that absorbs each new flavor without redesign.
